Mass Analytics
Continuous marketing mix modeling and budget optimization software for brands, agencies and enterprise marketing teams
Highlights
- New on EvolcAdded 2026-11-05
About Mass Analytics
MASS Analytics provides MassTer, an AI-enabled platform for continuous marketing mix modeling, measurement and budget optimization. Its modules support model building, forecasting, recommendations and team training.
The company serves brands and agencies, working with marketing, finance and leadership teams. It offers both managed services and software for customers to operate in-house.
Founded in 2016 and headquartered in London, MASS Analytics operates from London, Dubai, Tunis and New York. Its platform runs on Snowflake, BigQuery and Databricks.
Product: MassTer is a marketing measurement platform for continuous marketing mix modeling, decision support, model building and team training.
Jobs at Mass Analytics
Leadership
- Ramla Jarrar · President, Co-FounderSource: company website
- Firas Jabloun · Chief Executive Officer, Co-FounderSource: company website
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Website technologies
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.