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Mifu

AI agent that plans and runs influencer marketing campaigns for brand marketing teams

London, United KingdomFounded 2022mifu.ioWebsite technologies

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Highlights

  • Young companyFounded 2022
  • New on EvolcAdded 2026-11-03

About Mifu

Mifu builds Alex, an AI agent that runs influencer marketing campaigns. Alex researches a brand's website and social presence, builds audience, influencer and content segments, and writes campaign briefs for paid partnerships, gifting or UGC. Once approved, it briefs creators, handles contracts and sends reminders.

The customers are marketing teams at brands, who use Mifu on monthly subscriptions by seat tier: Growth at £199/month plus 15% of campaign spend (up to 3 seats), Scale at £499/month plus 10% of campaign spend (up to 10 seats), and a custom Enterprise plan. Testimonials on the site come from marketers at Heal Rewilding, STUDIOCANAL UK and e.l.f. Cosmetics.

The company is headquartered in London, where its legal entity MIFU LTD is registered, and was founded in 2022.

Product: Alex, an AI agent that researches, plans, briefs and tracks influencer marketing campaigns, sold via subscription plus a share of campaign spend.

Jobs at Mifu

No open positions listed right now.

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Website technologies

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Hosting

  • AWSMedium confidence
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  • VercelHigh confidence
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