WOW Laskutus

WOW! Laskutus is a Finnish online invoicing platform for light entrepreneurs (kevytyrittäjät), a self-employment status in Finland. Users create and send invoices from a mobile app or computer. The platform manages the invoice lifecycle, pays the invoiced amount to the user as salary, and handles tax filings, bookkeeping and reporting.

The customers are freelancers, gig workers and other self-employed individuals who do not have their own company or sole-trader business. Opening an account is free and sending an invoice has no fee; the company earns a 3% service fee on the invoiced amount when the user withdraws salary, for example 9 euros on a 300-euro invoice. The website also offers tailored arrangements for companies that want to route tasks and assignments to freelancers.

The company was founded in 2023 and is based in Helsinki. The website reports 10k users, 20k invoiced customers, 40k invoices sent and 40M euros of salary processed through the platform. The site is published in Finnish only.

Product: Web and mobile invoicing platform for light entrepreneurs, with invoice sending, salary payouts, tax reporting and bookkeeping handled by the service.