shopping24.de

shopping24 operates a product search engine that lists offers from online retailers in categories such as fashion, home and living, multimedia, sport and leisure, children and baby, and beauty and health. The catalogue is stated to contain over 2 million products and around 10,000 brands. Users are forwarded to the retailer's shop to complete a purchase, and payment and shipping terms are set by that retailer.

Its customers are shoppers searching for products, and online retailers and publishers that use its commerce advertising services. For retailers the company offers Google Shopping and Google Product Search Management (PSM) listings, and a recomAD Search widget and recomAD Data product feeds. For publishers it offers the recomAD Search widget and data for monetising traffic. The company is part of the mrge group, which describes itself as a commerce advertising platform.

shopping24 was founded in October 1997 and was originally part of the OTTO Group. In 2021 it combined with Yieldkit and digidip, and since 2022 it has operated under the name mrge (formerly YK Group). The company states that it works with more than 1,000 shop partners, more than 200 publishers and partners in over 20 countries.

Product: Online product search engine for shoppers, plus commerce advertising products (Google Shopping/PSM listings, recomAD Search widget, recomAD Data) for retailers and publishers.