SF2

SF2, which operates under the ENTEZ brand, runs lead generation and online marketing for iGaming operators. Its services include search engine optimisation, pay-per-click, display and direct marketing, and it operates a network of content-rich websites that help consumers compare iGaming services and games.

Its customers are iGaming operators and affiliate brands, which it supplies with traffic, leads and sign-ups. The site lists 50 business partners. The company has announced acquisitions of Partial Match Media, a Nordic affiliate, Superpont, a Romanian sports and casino affiliate, and the Comskill website portfolio, as part of an M&A-based growth strategy.

The company was founded in 2013 and is headquartered in Rīga, Latvia. Its sites cover 20 markets in 17 languages and more than 50 site brands. Open roles include a media buyer and freelance content writers for Swedish, Latvian and Slovene.

Product: Performance marketing and lead generation: SEO, pay-per-click, display and direct marketing, plus a network of content sites that drive traffic to partner brands.