Adaptive Media

Adaptive Media is a digital marketing company that builds and runs product comparison and review platforms, buys visitor traffic for them through paid search and Shopping campaigns, and routes purchase-ready shoppers to e-commerce merchant partners.

Its customers are e-commerce merchants and partner networks, which pay a commission only on tracked sales. The company states that it bears the customer acquisition cost and charges no fixed fees, media budget or agency retainer.

The company was founded in 2016 and is headquartered in Valmiera, Latvia. It reports 20+ markets, serving partners from Western Europe to Latin America, and lists projects including Guias de Produtos (Brazil), KoopSlimmer (Netherlands), Ekspert Produktowy (Poland) and Product Expert (UAE). Its website lists a career page noting a single team based in Latvia.

Product: Product comparison and review websites monetised through performance marketing and affiliate-style sales commissions for e-commerce merchants.