Selfly Store

Selfly Store makes smart vending machines, called Selfly Stores, that run on RFID technology and connect to the Selfly Cloud, where merchants can operate them remotely and see real-time data. The machines are designed to sell a wide range of products regardless of form and material, not only snacks and beverages. The company says it also offers expiry date management features to reduce food waste.

Its customers are merchants and business owners who place the machines in their locations and sell to consumers through them. Merchants can buy, lease or rent a machine. The company also works with local partners across Europe and offers customer success advisory.

Selfly Store was founded in 2021 and is registered in Tampere, Finland, where it develops and produces its products. The company says its Selfly Stores are used by more than 100 companies in 21 countries across Europe, with its largest markets being France, Switzerland, Germany, Finland and Sweden. It reports investing more than 60% of its turnover into R&D and has a team of 14 nationalities spread across 7 countries.

Product: Smart RFID vending machines (Selfly Stores) connected to the Selfly Cloud for remote operation and real-time sales data.