Primal Strength

British-designed gym equipment and gym design services for home users, gyms and fitness facilities

Antrim, United KingdomFounded 2016primalstrength.com Website technologies

Highlights

New on EvolcAdded 2026-10-29

About Primal Strength

Primal Strength designs and sells strength, cardio and functional fitness equipment, including racks, benches, free weights and Pilates equipment. It also plans gym layouts and provides design consultations, installation and aftercare.

Customers include home gym users, independent studios and commercial gym operators. It sells equipment online and provides equipment and gym-planning solutions to commercial facilities.

PRIMAL Strength was founded in 2016 and is headquartered in Antrim, United Kingdom. The company says its equipment is used in gyms in more than 30 countries and identifies Glasgow as the origin of its brand; its history records a Glasgow head office move in 2024.

Product: Gym equipment for home and commercial use, plus gym layout design, installation and aftercare services.

Jobs at Primal Strength

No open positions listed right now.

Leadership

Steven Rinaldi · Founder & CEO
Source: company website
Greg Muir · Chief Operating Officer
Source: company website
Harry Russell · Global Head of Key Accounts
Source: company website
Jennifer Dalgleish · Head of Marketing
Source: company website

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