Orbitana
Distributes baby food, personal care, food and electronics brands to small and medium retailers
Highlights
- New on EvolcAdded 2026-10-28
About Orbitana
Orbitana is a distribution and sales company based in Alytus, Lithuania, registered as UAB Orbitana. It was founded in 2005 to distribute Wrigley's confectionery to small and medium retailers, and later added brands such as Orbit, Skittles, Lockets, Hubba Bubba, Lauretana water and BiC products.
The current portfolio includes baby food brands HiPP, Holle and Topfer, personal care brands Alpecin, Doppelherz, Abtei, Sebamed and Penaten, and electronics brands Apple, Samsung, Dyson, Huawei and Xiaomi. It also sells coffee and sweets, and products from local producers such as teas, syrups, supplements, spices and snacks. A separate branch provides air freshening for commercial premises, with customers that include stores, hotels and spas. The company's customers are retailers, and it earns revenue by distributing and selling these products.
The company states that its organic baby food range is the main recent driver of its success and allows it to compete internationally.
Product: Distribution and sales of consumer brands to retailers, including baby food, personal care, food, electronics, and air freshening services for commercial premises.
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