Genius Sports Group

Genius Sports builds sports data, analytics and technology products. Its product lines are Perform (performance analysis and officiating insights from sports data), Engage (fan advertising, gamification and live augmentation), Bet (odds, risk and marketing tools for sportsbooks), GeniusIQ, Data Capture and a Sports Data API, along with the FANHub fan activation platform.

Its customers include teams and leagues, brands, content owners and sportsbooks. The website describes the offering as software, live sports data and advertising solutions, and it names partnerships with sports bodies and media companies.

The business was founded in London in 2001 as a betting data specialist; the current legal entity, Genius Sports Group Limited, was founded in 2015. The company reports operations in 18 locations, with its London headquarters and offices in Manchester, New York, Los Angeles, Medellín, Sofia, Tallinn, Vilnius, Lausanne, Bologna, Salerno, Zaporizhzhia, Melbourne, Singapore and Shanghai. Legend, a sports and gaming media network, is now part of the group.

Product: Sports data, analytics and fan engagement products including Perform, Engage, Bet, GeniusIQ, Data Capture, Sports Data API and FANHub