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Embassy of Design

Concept validation and test marketing research for companies testing new products, services and concepts

Espoo, FinlandFounded 2017eodinsights.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Embassy of Design

Embassy of Design, operating as EOD Insights, is an insights consultancy focused on concept validation. Its services include test marketing, waitlist building, pre-sales, UX research, pricing and audience tests, focus groups and conjoint analysis. It also offers Brand Pony, a brand research tool for tracking brand performance and differentiation among target groups.

Its customers are companies preparing to launch concepts; the company names KONE, PostNord, NCC, SATO and Mint of Finland among its collaborations. Work is delivered as research projects and insight assets such as insight communities and pre-launch waitlists.

Embassy of Design Oy was founded in 2017 and is headquartered in Espoo, Finland. The company's website is published in English.

Product: Concept validation research, test marketing, waitlist building, pre-sales testing and the Brand Pony brand research tool.

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