Elementary B
Cash-flow forecasting and what-if planning for UK SMEs, connected to Xero, QuickBooks and Sage accounts
Highlights
- New on EvolcAdded 2026-11-05
About Elementary B
sherloc is a forward-looking financial planning tool for small and medium businesses. It connects to Xero, QuickBooks or Sage Cloud, pulls the accounting history, and projects cash, revenue and costs month by month, with what-if simulations for decisions such as hiring or price changes.
Customers are British businesses that are already trading, typically with revenue of £200k to £10m, as well as accountants, lenders and investors who work with SMEs. Access is sold as a single subscription plan at £99 per month, or a yearly plan with two months free, paid through Stripe.
The company is registered in London as ELEMENTARY B LTD, founded on 6 September 2019. It describes itself as UK-based and GDPR compliant, and says it works with regulated partners such as banks, lenders and accountancy networks.
Product: Web-based forward cash-flow forecasting and what-if scenario tool connected to Xero, QuickBooks and Sage Cloud accounts.
Jobs at Elementary B
Leadership
- Karen Rudich · CEOSource: company website
- Abdul Gaffar · COOSource: company website
- Marie-Charlotte Rouzier · CROSource: company website
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Website technologies
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- AzureHigh confidence
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.