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Electric Friends

Robotic camera towers and AI-driven PTZ camera control for TV and newsroom studios

Bergen, NorwayFounded 2013electricfriends.noWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-27

About Electric Friends

Electric Friends builds robotic camera systems for television studios. The range includes designer robot towers, trolleys, tracks and elevators, plus AxisCtrl, an AI-driven PTZ camera control product. The robots are designed to blend into the overall studio design.

Customers are broadcasters and newsroom studios. Installations range from two robots on one track to more than 10 robots on multiple tracks, and some are designed to follow walking presenters. Named customers include TV 2 Norway, GB News and the BBC studio.

The company was founded in 2013 and is headquartered in Bergen, Norway. Its second-generation tower, trolley and tracks were introduced at TV 2's headquarters in Bergen in 2017. It has customers in Norway, Sweden, China, Austria, Switzerland, the Middle East and the UK.

Product: Robotic camera towers, trolleys, tracks and elevators for studios, and AxisCtrl AI-driven PTZ camera control.

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