CORTEX

Cortex, a.s. develops and runs the CDP & CRM CareCloud platform, which collects customer data from touchpoints and builds customer profiles. The platform covers segmentation, marketing automation, omnichannel campaigns, analysis and loyalty programme administration.

The company also offers plastic loyalty and membership cards, lettershop and personalised digital printing, and call centre and direct marketing services. Its website names retail, pharmacy, hotels and gastronomy as target sectors and states it has over 280 clients. The website does not describe pricing or revenue model in detail.

Cortex was founded in 1992 and is headquartered in Praha. Its website says the in-house development team has been building CareCloud for more than 20 years. One open position was listed at the time of review: a PHP programmer for CareCloud.

Product: CDP & CRM CareCloud platform for customer data, marketing automation and loyalty programmes, plus loyalty cards, lettershop printing and call centre services.