cpex.cz

Czech Publisher Exchange (CPEx) is an association of Czech online media operators. It makes its members' advertising space available through real-time bidding (RTB) and offers audience targeting products, including CPEx Audience and Czech Ad ID as named on the website.

Its customers are advertisers who want to reach Czech internet users, and the member publishers who sell inventory through the network. The website says CPEx handles ad demand for four of the largest Czech publishers and that its partner network reaches more than 85% of the Czech population. It also describes audience targeting without advertising cookies, including AI-based audience modelling, and a case study of an A/B test with the retailer Alza. The website does not describe pricing or revenue terms.

The company register lists the entity as Czech Publisher Exchange, founded on 3 September 2013, with its headquarters in Prague. The office is in Impact HUB Smíchov, Prague. The website states that Filip Hromek became executive director on 1 January 2025. The careers page lists no open positions at the time of crawling.

Product: Programmatic RTB ad exchange offering member publishers' ad inventory to advertisers, with CPEx Audience data segments and Czech Ad ID.