Betfred Group

Betfred Group operates betting and gaming businesses: a network of betting shops on the UK high street, the Betfred.com online sportsbook and casino, and a South African business with betting halls and a sportsbook website. Its offerings include sports betting markets, casino games, bingo, lottery and virtual sports. It also holds a majority shareholding in LottoStar, which offers fixed-odds numbers betting and Live Games online. In 2024 the group completed a £100 million migration of Betfred.com customers onto its proprietary platform.

Customers are individual bettors and players who use the betting shops, the website and the mobile app. The company describes itself as one of the largest global independent bookmakers, with over 1,300 betting shops in the UK and an online business with millions of active customers.

The group traces its roots to 1967, when Fred and Peter Done opened their first betting shop in Salford. Its online betting service has been offered since 2004. The company is headquartered in Warrington, and it describes itself as a family-owned business. It acquired Betting World (PTY) Ltd in South Africa in 2021, which now operates as Betfred South Africa. Its careers page lists current vacancies.

Product: Retail betting shops, online sportsbook, casino, bingo, lottery and virtual sports under the Betfred brand.