absatzwirtschaft.de
Annual awards for brand management, campaigns and marketing leaders in German-speaking markets, run with WirtschaftsWoche
Highlights
- New on EvolcAdded 2026-10-28
About absatzwirtschaft.de
The Marken-Award is an annual awards programme for brand management in the German-speaking market, initiated by WirtschaftsWoche and Solutions by Handelsblatt Media Group GmbH. It gives prizes in the categories brand management, campaign of the year and personalities of the year, including the Markenpersönlichkeit, Green CMO and Next CMO awards, plus a special prize for social engagement.
Entries are assessed in two stages. An expert jury first shortlists the top three per category through online voting, then the finalists pitch their cases live to the jury, which selects the winners. The programme is aimed at marketing and brand leaders, and winners receive a trophy, a winner portrait, a film, editorial coverage and a presentation on the award website, with networking among alumni. The 2027 edition takes place on 8 July 2027, the 27th time the award is given, with winners announced and presented in Düsseldorf.
Product: Marken-Award: an annual competition and event recognising brand management, campaigns and CMO personalities.
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