ZOE

ZOE is a gut health science company that sells Daily30 supplements, the Gut Health Bar snack, and a ZOE app with a gut microbiome test, as well as free podcast content and an online menopause symptom tool. The company states that its products are based on research from its own clinical trials and gut microbiome study, and that it holds a database of DNA-sequenced gut samples from members.

Its customers are consumers who buy its supplements and snacks, and members who subscribe to the ZOE app and gut health test. Revenue comes from product sales (including Amazon listings) and app and test offerings; the website also offers free content and email newsletters.

The website lists ZOE Limited as the legal entity, with the United Kingdom as the location shown in the footer. Job listings include roles in London, Berlin, and several other European markets. The company's own page states it has more than 3 million community members.

Product: Daily30 gut health supplement, Gut Health Bar, ZOE app with gut health test, and free science podcast