Wizaly
SaaS marketing attribution platform for brand marketing teams, combining machine learning and MMM to measure channel contribution
Highlights
- New on EvolcAdded 2026-10-29
About Wizaly
Wizaly is a SaaS marketing attribution platform. It collects marketing data from online and offline touchpoints, connects it to advertising platforms and internal tools, and measures the contribution of each channel with a model that combines machine learning and marketing mix modelling (MMM). The platform also offers customisable dashboards, an insights library and generative AI agents.
Its customers are marketing, acquisition, CRM, media and e-merchandising managers at brands in all sectors, and the website cites more than 80 brands. The company also works with more than 50 partners, including media agencies and consulting firms.
Wizaly was founded in 2014 and is headquartered in Paris, with an additional office in Chicago. The website cites 10 billion interactions analysed each month, 1800 users, more than 100 connectors, over 450 indicators and a team of 10 in-house data experts, and says it ships two major releases per year.
Product: SaaS platform for collecting marketing data and running attribution and MMM-based media mix analysis, with dashboards and AI agents.
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