WED2B
Bridal retailer selling designer wedding dresses at £599–£1199 through 57 stores in the UK and Europe, with no appointments needed
Highlights
- New on EvolcAdded 2026-11-02
About WED2B
WED2B sells designer wedding dresses, bridesmaid and flower girl dresses, and bridal accessories. Its dresses are priced £599 to £1199, and brides can try them on in store and take a dress home the same day.
Its customers are brides and wedding parties, who are served by bridal consultants in its stores. Revenue comes from in-store sales of dresses and accessories.
WED2B was founded in 2009 by Todd and Jenny Cassidy as Wedding Dress Factory Outlet and rebranded as WED2B in 2015. Its central office and distribution hub is in Milton Keynes. The company has 57 stores across the UK, Ireland, Belgium, the Netherlands and Germany, and it has been backed by private equity since 2014.
Product: Designer wedding dresses, bridesmaid and flower girl dresses, and bridal accessories sold in its stores.
Jobs at WED2B
Leadership
- Jenny Cassidy · FounderSource: company website
- Todd Cassidy · FounderSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
Backend
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Content delivery
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E-commerce
- MagentoHigh confidence
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Marketing & advertising
- KlaviyoHigh confidence
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- Integration code on pageinitialization/configuration expression
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- TikTok PixelMedium confidence
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- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.
