Watches of Switzerland Company

Luxury Swiss watch retailer selling new and pre-owned watches and servicing to collectors in the UK and online

Leicester, United KingdomFounded 1917watches-of-switzerland.co.uk Website technologies

Highlights

New on EvolcAdded 2026-10-29

About Watches of Switzerland Company

Watches of Switzerland sells new and pre-owned luxury Swiss watches from brands including Rolex, Patek Philippe, OMEGA, Cartier, Breitling, TAG Heuer and Tudor, through its UK showrooms and an online boutique. It also provides watch servicing, repairs, engraving, strap and battery work, and a Watches of Switzerland Protect cover for new timepieces.

Its customers are individual watch buyers and collectors, including a worldwide clientele. Revenue comes from watch sales and the associated services; the site also offers interest-free credit through a finance partner, V12 Finance, and promotional gift cards on selected purchases. Watches of Switzerland is part of the Watches of Switzerland Group.

The company was founded in 1924 and has 15 showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques. Its locations include London (Knightsbridge and Broadgate), Glasgow and Manchester, where the group runs a Rolex-accredited National Service Centre.

Product: New and pre-owned luxury Swiss watches sold in showrooms and online, with watch servicing, repairs and aftercare.

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