w-4.ch

W4 Marketing AG, operating as W4, is a Zürich-based agency that combines marketing and IT. Its services range from creative and content production and strategy consulting to campaign management, HubSpot implementation and configuration, CRM integration and custom web applications. The group is also a certified partner of the Lobster no-code data integration platform and operates the elytra product information management (PIM) platform, whose source code W4 took over from Lobster_pim in 2025.

Customers are mid-sized companies in Switzerland and Germany, with case studies in B2B and manufacturing, healthcare, e-commerce, NGOs and education. The agency is a HubSpot Diamond Partner, a tier it reached in May 2025. Group companies include just-medical!, a healthcare marketing platform, Medinside, a Swiss health news portal, WPS4 Digital, a creative agency for media production and WordPress development, and just-Odoo.

W4 was founded in 1994 and is headquartered in Zürich. It also has offices in Dresden, Bratislava and Beijing. The company recruits for roles including developers, UX/UI designers, copywriters, SEO managers and project managers.

Product: Marketing and IT services, HubSpot implementation, Lobster data integration partner services and the elytra PIM platform.