Varusteleka

Finnish retailer of military-style clothing and outdoor gear, selling own-brand and third-party products online worldwide

Helsinki, FinlandFounded 2006varusteleka.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-29

About Varusteleka

Varusteleka is a Finnish military clothing and equipment brand and retailer. Its range covers clothing, tactical equipment, headlamps, knives and tools, backpacks, water filters and other outdoor gear. It develops its own products, such as the L3 softshell jacket and L5 thermal clothing, and also sells products from other brands.

Its customers include professional soldiers, police officers, reservists and outdoor enthusiasts. The company sells online to customers in many countries and operates a retail store in Helsinki.

The company was founded in 2006 and states that the business started in 2003. The website reports a team of over 70 people and 926,496 products shipped to 91 countries in one year. The company says most of its production has already moved to Europe.

Product: Military-style clothing, tactical and outdoor equipment, own-brand and third-party products sold online and in a Helsinki store.

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Website technologies

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  • Klaviyo
  • Microsoft Clarity
  • Shopify