Updater

Updater provides commerce infrastructure that lets businesses embed discovery and purchasing for complex, highly configurable products in apps, websites, AI agents and call centers. Its offerings include Commerce-as-a-Service for audience owners, Distribution-as-a-Service for service providers, a marketplace that distributes products across its network of apps, audiences, call centers and AI chats, and PoweredBy, which provides APIs, iframes, links and widgets. It also sells Updater Pro Onboarding for multifamily resident move-ins.

Customers are audience owners such as apps and platforms, and service providers in categories including internet and video, utilities, home security, moving, mobile plans, insurance, home improvement, financial products and healthcare. The company states it is trusted by over 100 leading brands, works with 250+ businesses, and that more than $17.9 billion of products have been sold through its commerce rails. It also positions its platform for agentic commerce, where AI agents complete purchases for consumers.

The company reports 150+ team members and works remote-first. Its open roles, all remote in the US, include VP Strategic Finance & Business Operations, VP Marketing, Enterprise Accounts Director and Director, Corporate Development.

Product: Commerce-as-a-Service and Distribution-as-a-Service: embedded purchasing APIs, iframes and widgets, a distribution marketplace, and agentic purchasing for complex products.