Up the Gains
Free UK money guides, calculators and a podcast teaching consumers about saving, investing and budgeting in plain English
Highlights
- Young companyFounded 2022
- New on EvolcAdded 2026-11-03
About Up the Gains
Up the Gains produces free personal finance content for UK consumers, including more than 300 money guides, free calculators for take-home pay, compound interest, mortgage repayments and FIRE numbers, The Money Gains Podcast, and a weekly newsletter. It also offers the Gains App, a UK app for budgeting, viewing all accounts in one place and earning cashback.
The guides are free to read. The company earns revenue through affiliate links, where it may receive a commission when readers sign up through them. Its audience is reached through its website, YouTube, Spotify and Apple Podcasts, social channels and a newsletter with 39,843 readers; the site reports over 1 billion views in 2025 across its videos and social channels.
The company is registered in the UK and is headquartered in Barnsley. Its founder, Sammie Ellard-King, began the project around 2020 and went full-time on it in October 2022. Up the Gains was named Best Money Saving Creator of the Year 2026 and has been featured in outlets including Sky News, Business Insider, the Daily Mail, the Mirror and The Sun.
Product: Free money guides, calculators, The Money Gains Podcast, a weekly newsletter, and the Gains App for budgeting and cashback.
Jobs at Up the Gains
Leadership
- Sammie Ellard-King · Founder and CEOSource: company website
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Content management
- WordPressHigh confidence
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.