UP Partners
Career coaching by people and AI coaches for members of Finnish trade unions and unemployment funds
Highlights
- New on EvolcAdded 2026-10-28
About UP Partners
UP Partners builds career coaching services that combine human coaches with AI coaches available around the clock. Human coaches cover job search, career planning, wellbeing and career development. The AI coaches (Sisu, Inari, Valma and Anto) handle job search, career and skills, wellbeing and AI skills conversations. The company also runs live and recorded webinars and a career portal that it develops in-house.
The main customers are Finnish trade unions and unemployment funds, which offer the services to their members, with the company reporting 500 000 members for whom its services are a membership benefit in 2027. Unions and funds can get their own career portal under their branding with a fixed annual price, membership verification and usage reports. The company is headquartered in Helsinki, Finland.
The business was founded in 2007 and traces its career coaching work to 1997. Its AI coaches have had more than 7 000 coaching conversations with members of 13 unions and funds, and the company rates its personal coaching at 4.9 out of 5 and its AI coaches at 4.5 out of 5.
Product: Career portal and AI and human career coaching (job search, career, wellbeing, AI skills), sold to unions and unemployment funds for their members.
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