Trueology
Data, research and analytics agency helping membership organisations and brands improve marketing performance
Highlights
- New on EvolcAdded 2026-11-06
About Trueology
Trueology is a data, research and insight agency. Its services include strategy, analytics and data work, quantitative and qualitative research, segmentation, brand tracking, Google Analytics 4 implementation, and Consumer Duty journey mapping and compliance. Its digital work covers custom websites, dashboards and automated systems.
Clients are organisations across a range of industries, with a specialism in membership organisations. Engagements are project-based, and some research services, such as surveys and brand tracking, can be run as ongoing work.
Trueology was founded in 2005 and is headquartered in Gloucester, United Kingdom. It also has an office in Perth, Australia. The team comprises analysts, planners, strategists, developers and creatives.
Product: Data analytics, market and customer research, segmentation, brand tracking, GA4 implementation and custom digital dashboards and tools.
Jobs at Trueology
Leadership
- Lee Duffy · FounderSource: company website
- Victoria Hulse · Head of Research & InsightSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Analytics 4High confidence
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- Website resourcedeclared script/iframe or software asset
Content management
- SquarespaceHigh confidence
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- Website resourcedeclared script/iframe or software asset
- Website resourcedeclared script/iframe or software asset
Frontend frameworks
- jQueryHigh confidence
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Detection evidence
- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.