TruCrowd

TruCrowd provides facial biometric software that links event tickets to verified identities and controls gate access. Fans verify their ID document and selfie at checkout, including liveness detection and a duplicate check, and the system integrates with existing ticketing and access control systems through REST APIs.

The website names sports clubs and event organizers as its target customers, citing football clubs in Brazil, and also lists governments, banks and telcos among organizations that use its facial recognition technology. Pricing and revenue model details are not published on the website.

TruCrowd is a spinoff from Innovatrics, a biometric vendor. The company was founded in 2024 and is registered in the Czech Republic as TruCrowd s.r.o., with its headquarters in Prague. The site lists co-founders Daniel Križan (CEO) and Miro Louda (CTO) and a group of advisors.

Product: Face ticket and biometric access control software: identity-linked ticketing, cloud face matcher service, and a gate feedback display app.