Tracr
Blockchain platform tracing natural diamonds from mine to market for diamond industry participants and consumers
Highlights
- New on EvolcAdded 2026-11-02
About Tracr
Tracr operates a blockchain-based digital platform that records the journey of natural diamonds from source through cutting, polishing and certification. Each diamond is registered at the source, and participants can add their own responsible and environmental standards to its record.
Customers are participants across the diamond value chain, including producers such as De Beers and Mountain Province, and consumers who view a stone's record by entering its unique ID in the Diamond Experience, released in 2023.
The company was founded in 2011 and established its permanent team in 2018. It is headquartered in London. The website reports 5M rough diamonds registered, 700K identification requests and 40+ live participants.
Product: Tracr platform recording each natural diamond's provenance and processing steps, with a consumer Diamond Experience accessed by unique diamond ID.
Jobs at Tracr
Leadership
- Jillian Wolk · Chief Executive OfficerSource: company website
- Dave Andersen · Chief Financial OfficerSource: company website
- Julien Deneux · Chief Information OfficerSource: company website
More software & saas companies
tractivity.co.uk
Stakeholder relationship management software for public- and private-sector organisations managing engagement and consultationsNew on EvolcTracware
Aerotrac aviation ERP software for MRO, manufacturing and parts-trading businesses worldwideNew on EvolcTrade Interchange
Supplier management software for organisations managing sourcing, supplier risk, contracts and product informationNew on EvolcTradecert
Electrical certification and inspection software for UK electricians and electrical businessesYoung companyNew on EvolcTraining Progress
Provides an online training progress platform for users managing training documents and recordsNew on EvolcTransalis
Managed EDI, eInvoicing and supply-chain connectivity for businesses and their trading partnersNew on Evolc
Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Analytics 4Medium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- HeapMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinline script loader
- HotjarMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
Content delivery
- CloudflareHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Response headerserver
- Response headerserver
- Response headerserver
Content management
- WebflowHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Forms
- Google reCAPTCHAHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Hosting
- AWSHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Privacy & consent
- OneTrustHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.