The Kantar Group

Market research, consumer intelligence and brand-growth consulting for organisations and brands worldwide

London, United KingdomFounded 1994kantar.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-29

About The Kantar Group

Kantar combines consumer and market data, research expertise and technology platforms to help organisations understand people and make marketing and growth decisions. Its offerings include brand monitoring, customer experience research, creative and media effectiveness, innovation research, brand strategy and consulting.

Its customers are organisations and brands seeking consumer insights, marketing measurement and growth strategies. Kantar also offers Kantar Marketplace, a market research platform with agile research products and analytics.

Founded in 1994, the company is headquartered in London and operates across 90 markets. It reports a global workforce of 20,000 people.

Product: Consumer research, market intelligence, marketing measurement, brand strategy consulting and the Kantar Marketplace research platform.

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