The Craftory
Consumer venture investor providing growth capital and brand support to responsible consumer packaged goods brands
Highlights
- New on EvolcAdded 2026-11-02
About The Craftory
The Craftory is a London-based venture investor that provides Series A and later growth capital to independent consumer packaged goods (CPG) brands that aim to have a positive impact on their category, society and the planet.
Beyond capital, it offers founder mentoring, industry networking, brand development, marketing science, product innovation, retail optimisation, business scale-up and sustainability guidance. The company is a financial investor, and its returns come from its portfolio of CPG brands, including the 2024 exit of Edgard and Cooper to General Mills.
Founded in early 2018 by Elio Leoni Sceti and Ernesto Schmitt, The Craftory describes itself as a $550M investment house. It is headquartered in London, and its website lists a $550MM fund size.
Product: Series A/B/C growth capital and strategic support for responsible CPG brands
Jobs at The Craftory
Leadership
- Elio Leoni Sceti · Co-FounderSource: company website
- Ernesto Schmitt · Co-FounderSource: company website
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