The Beverages Family

Shared sales force that promotes independent beer, cider and spirits brands in French supermarket chains

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Highlights

  • New on EvolcAdded 2026-10-30

About The Beverages Family

The Beverages Family (TBF) provides a shared sales force for beverage producers in French mass retail (grande distribution, GMS). It distributes and promotes the products of independent breweries, cider makers and spirits producers across supermarket chains.

TBF's customers are beverage producers, including Brasserie Duyck (Jenlain, La Bise), Brasserie 3 Monts, L.B.F. La Brasserie Fondamentale, Maison Sassy, Brasserie De Sutter and Société des Alcools à Papa. The company sells sales-force services to these producers under a service-provision model.

TBF was founded in 2019 and began working with Brasserie Duyck and Brasserie 3 Monts that October. In 2025 the company, formerly The Beers Family, was renamed The Beverages Family and extended its services from beer to cider and spirits. It is headquartered in Lille, France.

Product: Outsourced, shared sales force service that distributes and promotes beverage brands in French supermarket chains.

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