Symeus

Symeus is a private family investment company that invests in and builds entrepreneurial teams in marketing technology, fintech, data platforms and AI-driven solutions. It takes a long-term, hands-on ownership approach, from seed-stage businesses to established, revenue-generating companies. Its portfolio includes Optimise, a performance marketing company, and SAVRR, a technology platform for savings, comparison and loyalty experiences.

The portfolio companies serve advertisers, publishers and media partners. Optimise states that it delivers over $1.3bn in online sales each year for more than 800 advertisers, and SAVRR offers comparison widgets for publishers and media partners. Symeus states that its portfolio companies have a combined annual revenue of over £70m and operations in more than 14 international locations, with a significant presence in APAC and MENA.

Symeus was founded in 2020 and is headquartered in Norwich, United Kingdom, where it occupies a building that also houses its portfolio companies. Richard Syme, the group chairman, co-founded Optimise Media and leads the group's investment strategy.

Product: Investment in and building of martech, fintech and loyalty companies, including performance marketing (Optimise) and a comparison and loyalty platform (SAVRR)