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sworld.co.uk

Free travel guide and AI trip planner with local stories and hidden places for independent travellers, on iOS and Android

United KingdomFounded 2014sworld.co.ukWebsite technologies

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Highlights

  • New on EvolcAdded 2026-11-01

About sworld.co.uk

Secret World is a travel guide and AI trip planner covering more than 500,000 places, with local stories, photos and hidden spots. The AI tool creates personalised itineraries, and the content is also offered as audio guides and video.

Its users are individual travellers who use the free guide and the mobile apps on iOS and Android. A Premium tier is offered, and users can write and submit travel stories to the platform.

Secret World was founded in 2014 in London by Antonio Kim Ciccarelli and Markus Hofmeier. The company is published by Sworld Tech Ltd in the United Kingdom, and its content is available in 62 languages.

Product: Mobile travel guide and AI trip planner app with itineraries, audio guides, video content and a hidden-places catalogue.

Jobs at sworld.co.uk

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Website technologies

Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.

Analytics

  • Google Analytics 4High confidence
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  • Microsoft ClarityMedium confidence
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Forms

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Frontend frameworks

  • BootstrapHigh confidence
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  • jQueryHigh confidence
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Hosting

Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.