Sweet Squared
Distributor selling nail, hair and beauty brands exclusively to professionals in the UK and Ireland
Highlights
- New on EvolcAdded 2026-10-28
About Sweet Squared
Sweet Squared sells professional nail, hair and beauty products to salons and beauty professionals in the UK and Ireland. Its brands, including CND, LASHUS, KEVIN.MURPHY and Nimue, are sold exclusively through professionals rather than retail.
The customers are professionals in hair, beauty and nails. The company also runs professional education, with a network of over 50 S2 Education Ambassadors across the UK and Ireland offering classes, and provides customer support for orders and class bookings.
The company was founded in 2006 and is headquartered in Leeds. It has over 100 team members in the UK and Ireland and runs its own warehouse, the SquareHouse, which ships orders placed before 7:30pm the same day.
Product: Professional nail, hair and beauty product ranges sold to salons and professionals, plus professional education classes.
Jobs at Sweet Squared
Leadership
- Samantha Sweet · MarComms Director and Co-FounderSource: company website
- Samuel Sweet · CEO and Co-FounderSource: company website
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Website technologies
Older, unverified list. Detection dates and supporting evidence are not yet available.
- BigCommerce
- Bootstrap
- Cloudflare
- Google Analytics 4
- Google Tag Manager
- Google reCAPTCHA
- Hotjar
- Klaviyo
- Meta Pixel
- OneTrust
- Zendesk
