SURI

SURI sells electric toothbrushes (SURI Pro and SURI Core), replacement brush heads, and refillable toothpaste. The company states that its brush heads are made from corn starch, its bristles from castor-oil, and its body from aluminium, and that it recycles used heads for free in the UK and US.

Products are sold through the company's own online shop, with one-time purchases and subscriptions for brush heads and toothpaste, which can be paused, changed or cancelled. The website offers a 100-day money-back guarantee and lists an advisory board of dental professionals. Prices are shown in EUR, and the website reports a Trustpilot rating of 4.7/5 from 20,566+ reviews.

The registry country is GB. The company publishes a 2025 Impact Report, and its job listings are located in London, England. The website does not state a founding year or a headquarters address. Open roles listed include Video Editor, CRM and Retention roles, Paid-ad Content Creator, and Executive and Personal Assistant to Co-Founders.

Product: SURI Pro and SURI Core sonic electric toothbrushes, replacement brush heads, and refillable toothpaste, sold with optional subscriptions.