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SUPERYELLOW Design

Merino wool beanies, caps and headbands made in Finland for outdoor users, sold online and through 300+ retailers

Helsinki, FinlandFounded 2007superyellow.fiWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-29

About SUPERYELLOW Design

Superyellow designs and sells merino wool headwear, including beanies, caps, headbands, scarves and neck warmers, plus a kids collection. The beanies are made in Finland from 100% merino wool. The company was founded in 2007 by three students from the Helsinki University of Art and Design, starting with a beanie sewn from leftover fabric.

Its customers are outdoor and active consumers who buy through the Superyellow online shop or through more than 300 retailers, including premium sport and outdoor stores and lifestyle shops. The company also sells gift cards.

Superyellow has retailers in Finland and more than 10 other countries, including Germany, France, Austria, Switzerland, the Netherlands, the UK, Poland, Norway, Canada, the USA and Australia. It is headquartered in Helsinki and is the official beanie partner of the Levi World Cup 2026.

Product: Merino wool beanies, caps, headbands, scarves and neck warmers, plus a kids collection, made in Finland.

Jobs at SUPERYELLOW Design

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