Superellipse

Superellipse is an innovation agency that combines industrial, brand, service, digital and spatial design with engineering and strategy. Its Product Lab covers product strategy, industrial design, engineering, digital and phygital design, and virtual or augmented reality work, from concept to production-ready products.

The company works with clients across sectors such as bicycle and mobility, consumer goods, healthcare and medtech, food and retail, public services and SaaS platforms. Its website lists projects including an aero road bike, a smart cart for Colruyt, an ophthalmoscope and a drinking bottle for Kambukka. It presents itself as an agency with a self-governing team and does not describe a proprietary software product.

The company was formed in 2025 through the merger of Achilles Design and Studio Dott, whose origins go back to 1994 and 2000. Its listed offices are in Mechelen and Antwerp, Belgium, and it states that it serves clients worldwide. Open positions on the website include an Electronics Design Engineer and a Digital Designer with Business Mindset.

Product: Design, engineering and innovation services: product development, industrial design, XR applications, service and brand design, and strategy consulting.