Sulake

Sulake is a social entertainment company that operates Habbo, a free, cross-platform pixel-art virtual hotel where users meet friends, create rooms and roleplay in organisations. Habbo is available through Habbo.com and as iOS and Android apps, with nine language communities and over 120 million user-generated rooms.

The service is aimed at teens and users around the world. Sulake describes its mission as enabling users to meet new people, make friends and share user-generated content in a safe virtual setting.

The company states it was founded in 2000 by a small team. Product development and administration are based in Helsinki, supported by a design and marketing team in London and a user care centre in Madrid. Dutch media and technology company Azerion acquired Sulake fully from Elisa Oy in January 2021, after holding a majority stake since 2018.

Product: Habbo, a free virtual hotel with user-designed rooms, available via Habbo.com and as iOS and Android apps.