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Strategir

Market research firm running consumer product tests and sales forecasts for brands in France and international markets

Bordeaux, FranceFounded 1989strategir.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Strategir

Strategir is a marketing research company that tests consumer products and innovations and forecasts their market performance. Its services include product tests, the KPI signature indicator set, and the Market Shaker® sales-volume forecasting tool, which combines micro-modelling and AI.

Its customers are brands and companies that need consumer and shopper insights for innovation and marketing decisions. It is a B Corp certified company, and it coordinates an international network called Strat'Alliance.

Strategir was founded in 1989 and is headquartered in Bordeaux, with offices in Paris and Lyon. The company is celebrating its 40th anniversary in 2026. Its management team is led by four managing directors, and the website shows no open vacancies.

Product: Market research and innovation testing services, including product tests and the Market Shaker® sales forecasting tool.

Jobs at Strategir

No open positions listed right now.

Leadership

  • Richard Laisney · Chief Information Officer
    Source: company website
  • Mathilde Philippe · Managing Director – Data, Innovation & Operational Performance
    Source: company website
  • Nadège Hemmer · Managing Director – Research
    Source: company website
  • Romain Bardeau · Managing Director – Finance & Administration
    Source: company website
  • Stéphane Marder · Managing Director – Business Development, Marketing, Communication & International
    Source: company website
  • Ariane van Beek · Marketing Director
    Source: company website
  • Bénédicte Oufkir · Business Development Director
    Source: company website
  • Cécile Vélasco · Business Development Director
    Source: company website

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Website technologies

Older, unverified list. Detection dates and supporting evidence are not yet available.

  • Apache
  • Elementor
  • Google Analytics 4
  • Google reCAPTCHA
  • Vue
  • WordPress
  • jQuery