Strag
Norwegian importer and distributor of beer, cider, wine and soft drinks for retail and trade channels
Highlights
- New on EvolcAdded 2026-10-29
About Strag
Strag AS, part of Strag-Gruppen, imports and distributes beverages in Norway. The portfolio listed on its site includes beer, cider, wine, aromatised wine, spirits, non-alcoholic drinks and keykeg draught beer from brands such as Gordon, Samuel Smith, RYGR, Warpigs, Schneider Weisse, Robby Bubble and ALT.
The company works with the Norwegian drinks market across all sales channels and says it builds long-term partnerships with carefully selected products. Its revenue comes from importing and distributing these brands in Norway. A 2025 news item reports that a Bellevue Wine Estate product was launched in Vinmonopolet, the Norwegian state wine and spirits retailer.
Strag was founded in 1991 and is family-owned, with its headquarters in Oslo. Its site publishes a seasonal product catalogue, most recently for summer and autumn 2026.
Product: Import and distribution of beverages (beer, cider, wine, spirits, soft drinks) from partner brands in Norway
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