Sport Holding

Sport Holding AS is a Norwegian sporting goods retail group that operates several store concepts, including Sport 1, Intersport, Löplabbet, Anton Sport, Sportsnett, Milslukern and Skandinavisk Høyfjellsutstyr. Its stores sell sports equipment and apparel from well-known brands, with ranges adapted locally to each store. The group also owns the Norwegian outdoor brand Bergans of Norway, which has developed technical outdoor clothing and equipment for more than 110 years.

Customers are consumers, from marathon runners to families with children. The group earns revenue from sales in its stores and online shops; some concepts offer click-and-collect or home delivery, and Milslukern offers ski grinding services alongside retail. Sportsnett describes itself as one of Norway's oldest online sporting goods shops.

The company was founded in 2020 and is registered in Jessheim, Norway. Sport 1 has more than 200 stores from Mandal in the south to Hammerfest in the north, Intersport in Norway has over 130 local stores, Löplabbet operates 16 stores and Sportsnett has two stores in Oslo.

Product: Sporting goods and apparel sold through store concepts and online shops, plus Bergans of Norway outdoor clothing and equipment.