Sotrender

SaaS for analysing, benchmarking and reporting social media performance for marketing agencies and brands

Warsaw, PolandFounded 2011sotrender.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-21

About Sotrender

Sotrender, operated by Smartnet Research & Solutions, provides a SaaS tool for analysing, reporting and optimising social media activity on Facebook, Instagram, LinkedIn and YouTube. Features include own-profile analysis, competitor and industry benchmarking, influencer profile checks, paid campaign optimisation and report export to PDF, PPTX and XLS.

Customers include marketing agencies, SMBs and enterprise companies, and institutions and NGOs. The product is sold on subscription plans priced by the number of profiles and users, with a free seven-day trial and custom plans for larger organisations.

The company is registered in Poland and headquartered in Warsaw. The registry gives 2011 as the founding year, and the website states that it has worked on social media research since 2010. The website lists a team of 42 people. In 2018 the company ranked first in a research and development grant of the National Centre for Research and Development (NCBiR) for a project on brand communication using machine learning, natural language processing and image recognition.

Product: Social media analytics, benchmarking and reporting SaaS covering Facebook, Instagram, LinkedIn and YouTube, with paid-campaign optimisation and influencer checks.

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