Sol de Janeiro

Sol de Janeiro is a skin, body, fragrance and hair care brand. Its product lines include Cheirosa perfume mists and balms, Brazilian Bum Bum cream, body lotions, lip butter, travel sets and candles, with scents named after Brazilian cultural moments. The brand describes its formulas as vegan, cruelty free, and free of sulfates, parabens and phthalates.

Customers are consumers who buy through the brand's own website, which offers subscriptions, bundles and gift sets, and through Authorized Retailers. The site also runs a Sol Passport Rewards loyalty program. The dominant model is direct-to-consumer ecommerce combined with retail distribution.

The website states the brand has existed since 2015 and that the Sol de Janeiro Foundation was established in 2024. The careers listings include 35 open roles in New York, London, Düsseldorf, Paris and Sweden, across supply chain, marketing, product development, finance and legal functions.

Product: Skin, body, fragrance and hair care products, including perfume mists, perfume balms, body creams and lotions, lip butter and gift sets.