So What Labs
Autonomous marketing software that connects advertising, commerce and analytics channels for marketing teams
Highlights
- Young companyFounded 2024
- New on EvolcAdded 2026-11-03
About So What Labs
So What Labs develops an autonomous performance marketing platform that connects customer data, creative, campaign execution, optimization and measurement across marketing channels. Its software can analyze performance and execute changes within human-set guardrails.
The company sells subscriptions to suites and individual apps, including tools for ecommerce and B2B marketing. Its customers include businesses and marketing teams managing multiple channels.
So What Labs Ltd was founded in 2024 and is headquartered in Upminster, United Kingdom. The company identifies Alam Shukla as founder and CEO and Soham Shukla as co-founder.
Product: A subscription-based platform of marketing apps for campaign management, optimization, analytics, customer data and lead generation.
Jobs at So What Labs
Leadership
- Soham Shukla · Co-founderSource: company website
- Alam Shukla · Founder, CEOSource: company website
- Greg Illsley · Head of EngineeringSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
Frontend frameworks
- Next.jsHigh confidence
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- Website resourcedeclared script/iframe or software asset
- ReactMedium confidence
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- Related technologyimplied by Next.js
Hosting
- VercelHigh confidence
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- Response headerx-vercel-id
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- Response headerx-vercel-id
Privacy & consent
- CookiebotHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.