Smice
Mystery shopping, operational audits and a quality-standards platform for multi-site retail, hospitality and transport networks
Highlights
- New on EvolcAdded 2026-10-28
About Smice
Smice provides mystery shopping visits, operational audits and internal audit tools that help multi-site networks define, apply and measure their quality and customer-experience standards. Its Smice Horizon platform is used by head office, regional and site managers to write and distribute standards, track them site by site and manage action plans, while Smice Pulse gives field staff access to standards, self-assessments and reminders.
Customers are multi-site networks in restaurants, hospitality, retail, transport and leisure; the website names Club Med and SNCF among clients. Services are sold to these networks, which commission mystery visits by its freelance mystery shoppers ("smiceurs"), audits by its own auditors, or internal audits run by their managers on the Smice platform.
The company was founded in 2005 by Julien Mondhard, who is listed as CEO and founder, and is headquartered in Asnières-sur-Seine, France. The website states that it has 15,000 smiceurs, performs 45,000 mystery visits per year and covers 32 countries directly or through partners.
Product: Mystery shopping visits, operational audits, internal audit tools, and the Smice Horizon (management) and Smice Pulse (field staff) platforms.
Jobs at Smice
Leadership
- Julien Mondhard · Fondateur et CEOSource: company website
- Marc Dureisseix · CTOSource: company website
- Magali Cyr · Directrice Commerciale et MarketingSource: company website
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