Smart Money People
Financial product review and customer-insight platform for UK consumers and financial services companies
Highlights
- New on EvolcAdded 2026-11-05
About Smart Money People
Smart Money People operates a platform where consumers review financial products and providers, compare customer experiences, and browse finance articles and rankings. It also runs annual awards for banking, credit and insurance providers.
Financial companies can claim their profiles or subscribe to review and insight packages, which include review-management tools, analytics and sector comparisons. The company also provides research reports for financial services sectors.
Founded in 2014, Smart Money People is registered in Epsom, United Kingdom. It acquired the money site Be Clever With Your Cash in 2023.
Product: A financial-services review platform with comparison rankings, company review-management tools, customer insights and research reports.
Jobs at Smart Money People
Leadership
- Jacqueline Dewey · CEOSource: company website
- Peer Jelendorf · CEOSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Convert ExperiencesHigh confidence
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- Website resourcedeclared script/iframe or software asset
- Google Analytics 4High confidence
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- Google Tag ManagerMedium confidence
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- Integration code on pageinline script loader
- HotjarHigh confidence
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- Website resourcedeclared script/iframe or software asset
Content delivery
- CloudflareHigh confidence
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Forms
- Google reCAPTCHAHigh confidence
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- Website resourcedeclared script/iframe or software asset
Frontend frameworks
- Tailwind CSSMedium confidence
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- Page markupsoftware structure signature
- Page markupsoftware structure signature
- Page markupsoftware structure signature
Marketing & advertising
- LinkedIn InsightMedium confidence
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- Integration code on pageinline script loader
Privacy & consent
- CookieYesHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.