sinus-institut.de
Market and social research on Sinus-Milieus target groups, plus AI tools for milieu insights, for companies and institutions
Highlights
- New on EvolcAdded 2026-11-02
About sinus-institut.de
SINUS-Institut is a German-speaking market and social research institute and part of the INTEGRAL-SINUS-OPINION group. It is known for the Sinus-Milieus, a social milieu model it develops and uses for target-group research, and it studies social change and consumer trends. Its work covers segmentation studies, short representative surveys, and target-group information packages.
Customers are companies and institutions in strategy, marketing and communication. Besides research projects and consulting, the institute sells information packages on the Sinus-Milieus, lectures and workshops, and AI tools: the SINUS Milieu-Navigator for dialogue-based access to milieu research, SINUS Milieu-Minds for conversations with milieu-typical personas, and AIlon for enriching milieu target groups for digital activation.
The institute has more than 40 years of lifeworld research behind it and lists 25 permanent staff and 30 freelancers. Team locations are Heidelberg, Berlin, Vienna and St. Gallen. It offers internships in Heidelberg and accepts unsolicited applications.
Product: Sinus-Milieu research, short surveys, information packages, and AI tools (SINUS Milieu-Navigator, SINUS Milieu-Minds, AIlon)
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