Sentient Sports

AI agents that detect and counter online abuse aimed at athletes, for sports clubs, leagues and rights holders

London, United KingdomFounded 2020sentientsports.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-11-05

About Sentient Sports

Sentient Sports builds agentic AI for sport. Its main product, Sentient GuardianAI, detects, tracks and responds to online abuse directed at athletes, flags players at risk of mental health problems from abuse, sentiment and media pressure data, and runs countermeasures such as reports to social media platforms, takedown notices and forensic data logs, with optional human review.

Its customers are sports clubs, leagues and rights holders. The company also describes emotion-aware AI agents and squad management and fan engagement analytics as part of its offering.

Founded in 2020, Sentient Sports is a UK limited company headquartered in London. The company states that it has worked with over 30 of the top teams across Europe and the US.

Product: Sentient GuardianAI, an agentic AI system for detecting and countering online abuse against athletes, plus emotion-aware fan engagement and analytics agents.

Jobs at Sentient Sports

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