Second Nature
Resident experience platform for US property managers, covering digital move-in onboarding and resident benefits packages
Highlights
- New on EvolcAdded 2026-11-11
Recent signals
What changed at Second Nature in the last 6 months, newest first. Each line links to its public source.
- 22 Oct 2026 In the news · Second Nature named NARPM Affiliate of the Year for a record 8th time secondnature.com
About Second Nature
Second Nature provides a resident experience platform for property managers. Its Resident Onboarding product replaces static lease PDFs and manual emails with a step-by-step guide to lease responsibilities, benefits and move-in tasks. Its Resident Benefits Package (RBP) is a customizable suite of benefits for residents, including credit reporting, renters insurance and HVAC air filter delivery. The Maestro orchestrator lets property managers personalize onboarding and benefits by property type, location or resident profile.
The customers are property management companies that manage rental housing. Pricing for the RBP depends on the benefits selected and the market, and the company describes its pricing as success-based: property managers pay once residents receive their benefits.
Second Nature was founded in 2012 and is headquartered in Raleigh, North Carolina. It describes itself as a remote-first team of more than 100 people. Open roles include engineering, product, operations, sales and a VP of Product, all remote in the USA.
Product: Resident Onboarding and Resident Benefits Package (RBP) for property managers, with the Maestro experience orchestrator for personalization.
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
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CRM & customer data
- HubSpotMedium confidence
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- Tailwind CSSMedium confidence
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Privacy & consent
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Recruiting
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Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.